San Francisco Proper Hotel recently opened in a beloved flatiron hotel building on the corner of 7th and Market in the Mid-Market neighborhood and marked the first injection of true luxury lifestyle hospitality into the city in over a decade. The hotel sits at a crossroads where elite tech companies now inhabit once-blighted architectural marvels, once thriving theaters have been revived, artistic institutions provide rare exhibits, and thousands of residential units are coming online. From the outside in, every detail of the flagship hotel has been meticulously attended to by veteran hotel developer The Kor Group and world-renowned interior designer Kelly Wearstler. A crumbling façade has been stripped away to reveal Beaux-Arts ingenuity, and the historic lobby has been restored by local artisans, who employed centuries-old techniques to brilliantly showcase its accumulated history. Kelly Wearstler combined pre-modernist European influence, hand-selected vintage furnishings, and works by local artists to create a warm, inviting design mix. The residential feel continues in each of the 131 guestrooms, where a downtown vibe meets old-school French and Italian sensibilities.
The property also features four distinctive food and beverage concepts, including a rooftop bar and lounge, that weave together in a series of indoor/outdoor spaces that inspire a nature progression from cocktails to dinner to stargazing. Proper tapped acclaimed cocktail consultants Josh Harris and Morgan Schick of BVHospitality for the beverage program, while James Beard-nominated executive chef Jason Franey oversees the culinary offerings. Similar to the other properties in the brand’s portfolio, guests have access to the Proper App, which allows them to access a multitude of amenities and services including room service or arranging private flights. San Francisco Proper Hotel is a culturally connected hangout for next generation bon vivants.